All case studies
Wellness·Wellington, NZ·6 weeks
Hauora Studio
Sold-out membership in two launch cycles.
100%
Membership sold out in 2 launches
+540%
Site visits in launch month
Sustainable
Recurring revenue floor unlocked
The story
Sione runs a one-room movement studio above a bookshop on Cuba Street. He's a brilliant teacher but uncomfortable on camera. His class slots were 60% full and the rent was due.
The challenge
Sione knew the studio could thrive but the membership offer was vague, the website was a Linktree, and his attempt at Instagram was three blurry photos a month. People liked him in person, never online.
What we did
- 01Restructured the membership into three clear tiers: drop-in, 5-pack, monthly unlimited.
- 02Wrote a one-page landing site with a simple booking flow.
- 03Coached Sione through batch-shooting 12 short reels in one Sunday afternoon — no fancy gear.
- 04Set up a 4-email launch sequence to his existing class list.
I was so close to giving up on social. Now we get DMs every day asking about classes. Honestly life-changing for a one-person studio.