All case studies
DTC Homewares·Melbourne, AU·12 weeks
Maple & Linen Co.
Hit $180k in 90 days with a tight content funnel.
$180K
Q1 revenue (year 1)
+340%
Email subscribers in 12 weeks
4.1×
Return on ad spend
The story
Lara launched a tiny linen homewares brand from her Brunswick spare bedroom. Beautiful product, great prices, zero traction. She'd tried two agencies — neither worked. Then she came to us.
The challenge
The brand was visually gorgeous but commercially confused. Three product lines competing for attention, no clear hero, no email list, no funnel from social to sale.
What we did
- 01Halved the catalogue. Picked one hero (the everyday linen sheet set) and built the entire content engine around it.
- 02Created a four-post launch arc — story, social proof, walkthrough, offer — repeated every fortnight with new angles.
- 03Set up a 6-email welcome flow plus a 'win-back' flow for abandoned carts.
- 04Ran light paid social — $50/day on her best-performing organic reels.
No fluffy decks, no jargon. They built me a plan I could actually follow on weeknights, and our online sales grew steady every month.